The Foundations of SEO

Behind the abbreviation SEO (search engine optimization), stands the improving of your site’s performance in search engine results.

After the appearing of the biggest search engines SEO became commonplace. Nowadays SEO is one of the most profitable marketing way in the internet business, it brings high commercial income on investment and the popularity of a brand. The begginers should know what are the basics of SEO.

1. Be sure that your web-page is performing well in search engines. If your website contains broken links, hidden texts, it won’t be ranked to Google and it won’t be visible in search results.

2. The better is design and loading time of your slicker website, the better are it’s rankings.

3. Make sure that your website is keyword optimized. It helps your site to appear in the results for quoted keyphrase. It also helps your site to be visited by the readers while they are surfing on the internet visitors

4. The last foundation of SEO is conversion rate optimisation. A relatively new feature of search engine optimisation but a staple nonetheless, CRO amends the way in which readers consorts with your website and the ease with which acquires can be made. CRO also consists of multivariate testing; a process whereby different versions of website are made and tested to ascertain which provides better conversion from visits into sales.